FICPI, The International Federation of Intellectual Property Attorneys

Blog Guidelines

Your blog suggestions

Please send to the newsletter editor: catherine.dhanjal@theanswer.ltd

  • Key discussion points – bullet point style is fine
  • Key takeaways
  • Your proposed submission date

If you prefer to talk through your idea, please call Catherine on (UK) 0800 998 7990 or (UK mobile) 0794 166 9925 or email catherine.dhanjal@theanswer.ltd to arrange a Zoom or other online call.

Before/while writing

Consider: How understandable is this for colleagues for whom this is not their specialist area?

Consider: How the piece harmonises or supports FICPI’s positioning below. (Full communications document is available at: xxx URL.)

In the Communications Charter we ask that members contribute to the FICPI Blog at least annually.

Other information: Write in third person, unless an opinion piece in which case first person is preferable. Business tone, not too colloquial nor too impenetrably technical.

The blog you submit

“Headline” suggestion – approx. 6 words

Subhead – if required

 

Intro/why read – approx. 2 sentences

Audience/who should read – e.g. particular geography/IP specialism/industry sector/new professionals, etc

The talking points (from messaging above) that this relates to:

Body copy approx. 500-600 words

 

Further information – e.g. hotlink to full report online

How to get involved

Next steps
 

Author bio – maximum 120 words. Plus email or other contact point e.g. LinkedIn.

Author headshot – colour
 

Optional: graphic. E.g. pie chart, graph, report cover image, etc. Otherwise we will source an illustrative image in line with FICPI branding guidelines.

 

Total length will be approx. 1200 words.

The editorial process after submission

Review: After submission, the blog editor will review for content and style.

Editing: They will also edit the piece against best practice UK English, if there are any opaque areas we will use the FICPI style guide as first place for clarification, followed by FT Style Guide if there are still question marks.

The editor will also check each submission for congruence with the FICPI positioning statement and core messages as above.

Layout: The editor will create subheads, paragraph breaks, a pull out quote/statement, for improved screen reading, as part of the editing process.

Tag assignment: The editor will assign up to 3 tags from the tag library to the blog. (See below.)

Final review: The editor will send the piece back to the author for final review only if clarification is required or substantial edits are required.

We propose that members of the editorial board review the piece post-editing, on a ‘taxi rank’ system.

FICPI proposed categories and tags for blog

Categories

  • IP news and developments (includes legislation, practice changes, case-law from around the world)
  • FICPI news and updates
  • Conferences and events (FICPI and other)
  • Professional standards, ethics and best practice
  • IP practice management
  • IP asset management
  • FICPI committees and working groups

Tags

  • Country/region names/territories e.g.  UK, EU, Andean
  • IP office names e.g. European Patent Office, EUIPO
  • Patent
  • Trademark
  • Copyright
  • Designs
  • Trade secrets
  • Domain names
  • Litigation
  • ADR
  • Licensing/FRAND/patent pools
  • IP valuation/litigation insurance
  • Law/regulation/case law
  • Guidelines
  • Special subject matter areas e.g. pharma, biotech, high tech, AI, computer-implemented inventions
  • Plus sub tags as needed

Email

Password

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