27 Dec 2024
The 20th anniversary edition of the “brilliant and practical” (Tom Peters, author of The Professional Service 50) business classic—now updated to reflect the digital world—provides essential tools and wisdom for all consultants, negotiators, and advisors.
This book explores the critical role of trust in professional services. The book argues that building trust with clients is essential to success in the industry and offers practical advice for professionals looking to deepen their client relationships. Maister and his co-authors offer insights into the psychology of trust and provide a framework for developing trust with clients. They also discuss the importance of listening, communication, and integrity in building trust.