This book is about staying small to do better rather than more. The author, Paul Jarvis, is a Canadian website designer who decided in 2010 to change his way of life and moved with his wife to Vancouver island. He created the concept of “company of one” which means a small company of 1 person or a few persons who focus on quality of the work, quality improvement, life and work fulfilling. The aim is not limitless growth but continued improvement. “company of one” is both a model and a state of mind based on client loyalty and passing on what we know.