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FICPI World Congress 2022 // Marketing masterclass for IP professionals

€ 100.00

In a world full of mind clutter, where we are overwhelmed with noise from the media, the Internet and our own social circles, not to mention the stresses of the global pandemic, if your IP firm is to get the attention of key audiences for your marketing, then you need strong, relevant and credible messages – in other words, a great story.

This workshop will:

  • Address the basics of building effective messaging for IP professionals.
  • Share case studies from well-known IP firms and as well as FICPI’s own successful efforts to strengthen its communications.
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