22nd Open Forum // TM&D - Sound marks
€ 50.00
Sound Marks - are they just "full of sound and fury, signifying nothing"**
** Shakespeare, W, Macbeth, Act 5, Scene 5
In this session FICPI will take you on a journey exploring the increasing impact of the non-traditional trade mark, the sound mark.
We will investigate this impact from both the industry and the legal perspective:
- How can the power of sound build emotional connections to brands?
- How do consumers perceive them as marks, if they do?
- How can sound marks be registered in different jurisdictions and which criteria are used for their registrability?
- What are the specific challenges to registering sound marks in different countries?
Moderator: Eleni Kokkini
Speakers: Ramon Vives, Andy King, Anna King
THIS SESSION IS POWERED BY DERIS
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