22nd Open Forum // TM&D - From zero to hero

Join us for an exhilarating journey into the world of brand building at "From zero to hero" 

Brace yourself for inspiring tales of triumph as two industry mavericks share their secrets of transforming mere ideas into powerhouse brands.

First up, delve into the fast-paced realm of watches and motorsport as the former CEO of Rebellion Timepieces and Rebellion Racing unravels the riveting story of crafting two of the most recognised brands from scratch. Learn how strategic planning, innovation, and a relentless pursuit of excellence propelled these brands from obscurity to the summit of recognition.

Next, immerse yourself in the cutting-edge landscape of deeptech with the CEO of Inbrain Neuroelectronics and Innervia, who will unravel the captivating narrative behind their ascent. Witness the intersection of Medtech and Neurostimulation as these brands skyrocketed to prominence. Discover the strategic manoeuvres and visionary thinking that set them apart in the competitive world of deep technology.

Seize the opportunity to gain invaluable insights into the art and science of building a brand that stands the test of time. Whether you're a seasoned trade mark practitioner or new to the field, "From zero to hero" promises to deliver useful insights help ignite your clients’ passions and fuel their journey towards brand success. Be part of this transformative session that will leave you inspired and ready to conquer the world of intellectual property.

Moderator: Christian Wende (DE)
Speakers: Carolina Aguila, Calim Bouhadra