ECTA // Slogans...but made for branding

ECTA Second Vice-President Carina Gommers (Wiggin, BE) will moderate a high-level panel of speakers comprised of Klaudia Błach-Morysińska (Zaborski, Morysiński Law Office, PL), Luc Suykens (UBA, BE) and Bart ten Doeschate (Heineken, NL).

How easy is it to register slogans, should they be registered, and what can be done to ensure their protection? After an overview of relevant EU judgements, including the last ‘milky’ case, our speakers will discuss the degree of distinctiveness required and whether it will be easier to register slogans as trade marks. They will also provide insights from a marketing perspective, such as how a slogan is practically developed as well as address in-house legal challenges around this topic.

The webinar will be held in English via the Zoom Webinar platform on 18 May 2021 at 14.00-15.30 Brussels time.

The cost is:

• ECTA members - 40,00€
• Non-members - 65,00€
• Students and full-time academics - 15,00€
• Officials - Free of charge 

Upon request, you will receive a certificate of attendance, in order to ask for CLE credits from your national Bar Associations, if applicable.