In this session, we will engage in a lively exploration of strategies and key insights for how IP law firms can foster a culture of innovation within their clients’ organisations to support sustainable business growth


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Our discussion will focus on key touch points at different stages of the innovation lifecycle where IP professionals can play a critical role in providing tailored, yet independent and compliant advice.

We will also discuss the differences between large and small clients. In addition, we will explore a range of tools available to enhance service delivery to meet and exceed client expectations. 

Questions and comments from the audience are welcome during this discussion. 

Moderator: Britta Fromow - James & Wells (NZ)

Britta Fromow is a lawyer and patent attorney whose specialist areas include mechanical engineering, electronics, robotics, medical devices, clean-tech, construction, aerospace, and agri-technologies. She is also an expert in registered designs.

Before becoming a patent attorney, Britta gained first-hand experience of the R&D process through working in the manufacturing and IT industries. With such a practical background, she readily understands the commercial needs of her clients, the product development process, and the nexus with intellectual property strategy. With this understanding, Britta regularly clients with tailored, practical intellectual property strategies – helping to attract investment and buyers, and to grow organisations within existing and new markets.

Martin Bader - BGW IP (CH)

Martin A. Bader is a Swiss Patent Attorney, a European Patent Attorney and a representative before the European Unified Patent Court (UPC). He is the founder and managing director of BGW IP GmbH, a consulting firm specializing in intellectual property management. Gallen, he is Professor for Technology Management and Entrepreneurship at the University of Applied Sciences Ingolstadt (THI) in Germany. Previously, he was Head of the Competence Center for Intellectual Property Management at the Institute for Technology Management at the University of St. Gallen (HSG) and Vice President and Chief Intellectual Property Officer at Infineon Technologies, Munich.

He is a mediator at the Mediation Center for Alternative Dispute Resolution of the World Intellectual Property Organization (WIPO) and has been recognized for many years as one of the world’s top 300 intellectual property strategists, according to the IAM Strategy 300 index published by Intellectual Asset Management magazine. He is also a long-time author of numerous professional publications, including “Intellectual Property Management for Start-ups” and “Patent Management”, and an internationally sought-after speaker on intellectual property management. Member of LES Switzerland.

Arthur Lallement - Endomagnetics (FR)

Arthur Lallement joined Endomag in 2021. He is an IP Manager with 15 years of experience in the Pharma and Medtech industry.  After spending his early years as an IP consultant, advising start-ups as well as large FCMG, MedTech and pharma companies, he moved in-house to oversee all aspects of IP Management.

Prior to Endomag, he has worked for a biotechnology company to design the IP strategy while the company started floating on the LSE AIM market, and for a large CDMO where he rationalised and strengthened the IP strategy to enable its acquisition by Recipharm (one of the largest CDMO in the world).

His holistic view provides sound IP strategy by considering all aspects of the business from early-stage R&D to commercialisation, including brand protection and dealing with contentious cases.