This session pulls back the curtain on the world's most successful "brand marriages". 

Learn how to identify complementary strengths, but at the same time avoid "messy breakups". 

While marketing teams see a "power couple," IP attorneys see a complex web of cross-licensing, quality control, and liability. 

This session provides a deep dive into drafting co-branding agreements that survive the partnership’s lifecycle. 

We will dissect best practices for trademark clearance, indemnification clauses, and the critical assignment of “new” IP created during the collaboration.