In today’s competitive business environment, effective branding is crucial to a company’s success.
However, the path to building a strong brand identity is often complicated by the distinct perspectives of marketing experts and trade mark attorneys. While marketing professionals focus on creative strategies, consumer engagement, and brand storytelling, trade mark attorneys are concerned with legal protection, intellectual property rights, and risk mitigation.
This session will explore the delicate balance between these two groups, highlighting areas of cooperation and inevitable conflicts. Through case studies and expert insights, we will discuss how marketing teams and trade mark attorneys can collaborate to build robust, legally sound brands while addressing the potential challenges and tensions that arise in the process.
Join us for a dynamic conversation on how these two vital functions can align for the ultimate success of a brand in the marketplace.
Moderator
Eleni Kokkini
Partner, PPT Legal (GR)
FICPI Study & Work Committee (CET) - Vice President
European Union Members Committee of FICPI (EUCOF) - Appointed Vice President (for Trade Marks)
Speakers
- Catherine Dhanjal
Managing Director, TheAnswer Ltd (UK)
- Alexandros Koulis
Founder, Nissos Beer (GR)
- Ana de Sampaio
Partner, JE Dias Costa (PT)