Crafting a unified business development strategy for firms of all sizes
A cohesive, firm-wide business development strategy is a comprehensive approach that aligns all departments and resources towards common goals, ensuring that every aspect of the firm works in harmony to achieve growth and success. This is essential for an IP firm to navigate the competitive landscape, attract and retain clients, and ultimately drive the firm’s long-term success.
This session lays out essential components of a unified BD strategy such as: cross-departmental collaboration, market analysis, goal setting and KPIs, CRM, training and development, and more.
A unique perspective is provided by examining these components through the lens of three different sized firms: small, medium, and large. Three BD leaders will explain how they led the change in developing their business development strategies within their respective sized firms and will share encountered pitfalls in its development and implementation.
Additionally, a business development expert will provide feedback on their strategies, offering valuable insights and actionable advice. The session will explore and discuss how the speaker’s challenges were addressed and, in some cases, successfully overcome.
Understand how to craft a unified business development strategy that can drive growth and success, regardless of your firm's size. Learn from real-world experiences and expert analysis and take away practical knowledge that you can apply to your own business development efforts.
Moderator
Laura Mannering
Patent Attorney, Bryn Aarflot (NO)
FICPI Executive Committee Delegate - Norway
FICPI Study & Work Committee (CET), Group 3 - International Patent Matters
Practice Management Committee
Speakers
- Phil Cox
Phil Cox Business Development (UK) -
Dr Ronelle Geldenhuys
Principal, JMSD (AU)
FICPI Executive Committee Alternate Delegate - Australia
Communications Committee -
Dima Litvak
Partner, Reinhold Cohn Group (IL)
FICPI Study & Work Committee (CET), Group 3 - International Patent Matters
Practice Management Committee
Webinar Committee -
Sharad Vadehra
Managing Partner, Kan & Krishme (IN)
FICPI Study & Work Committee (CET), Group 5 Biotech & Pharmaceuticals