14:00 - 15:30 // Friday 6 October

The protection of digital goods

Sales of digital goods are exploding.  Digital goods are sold by themselves, are sold in video games and applications, and are important part of the metaverse.  This session will how to best protect digital goods by strategically using IP rights – mainly focusing on design and trademark strategies.   The session will also focus on limitations in the IP laws and identifying gaps in coverage in specific regions.


Moderator & Speaker

Rob Katz

Robert S. Katz (US)

FICPI // Vice President - Study & Work Commission (CET)
Banner & Wittcoff


Speakers

Jing He

Jing He (CN)

GEN Law


David Musker

Professor David Musker (UK)

Queen Mary University of London